Privacy policy

INTRODUCTION

At åKrrush, a brand of Identity International Inc. ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and safeguard your information when you visit our website, use our mobile application, or interact with our services.

Based in the United States, we're inspired by Norwegian principles of quality, sustainability, and ethical practices. This extends to how we handle your data. We believe that what's clean for nature should be clean for your data practices too.

INFORMATION WE COLLECT

Information You Provide to Us

We may collect the following types of information when you register, place an order, subscribe to our newsletter, respond to a survey, fill out a form, or otherwise interact with our services:

Personal Identification Information: Name, email address, mailing address, phone number, and payment information.
Order Information: Products purchased, shipping details, and transaction history.
Account Information: Username, password, and account preferences.
Communication: Correspondence with us, including customer service inquiries.
Marketing Preferences: Your preferences for receiving marketing communications.

Information We Collect Automatically

When you visit our website or use our services, we may automatically collect:

Device Information: IP address, browser type, operating system, device type, and mobile device identifiers.
Usage Data: Pages visited, time spent on pages, referring websites, search terms used, and interactions with our content.
Location Data: General geographic location derived from your IP address.
Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies (see our Cookie Policy section below).

HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

Provide and Improve Services: Process transactions, fulfill orders, respond to inquiries, and enhance your experience.
Personalization: Tailor content, recommendations, and offers based on your preferences and interactions.
Marketing and Communications: Send updates, promotional materials, newsletters, and other communications based on your preferences.
Analytics and Improvement: Analyze usage patterns, identify trends, and enhance our products and services.
Customer Retention: Implement replenishment reminders and customer loyalty programs.
Security and Fraud Prevention: Protect our services, users, and business operations.
Legal Compliance: Fulfill our legal obligations and enforce our terms and conditions.

SHARING YOUR INFORMATION

We may share your information with:

Service Providers: Third parties that help us operate our business, such as payment processors, shipping companies, marketing partners, and IT service providers.
Business Partners: Companies we collaborate with to offer joint promotions or products with your consent.
Legal Requirements: When required by law, legal process, or government request, or to protect our rights or the safety of others.
Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

We do not sell your personal information to third parties.

COOKIE POLICY

Our website uses cookies and similar technologies to enhance your experience. These technologies may collect information about your browsing behavior, preferences, and device.

Types of Cookies We Use:

Essential Cookies: Required for basic website functionality.
Functional Cookies: Enable enhanced features and personalization.
Analytical Cookies: Help us understand how visitors interact with our website.
Marketing Cookies: Used to display relevant advertisements and track campaign effectiveness.

You can manage your cookie preferences through your browser settings or our preference center.

DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have rights regarding your personal information, including:

Access: Request information about the personal data we hold about you.
Correction: Request correction of incomplete or inaccurate information.
Deletion: Request deletion of your personal information in certain circumstances.
Portability: Request transfer of your information to another service provider.
Withdrawal of Consent: Withdraw consent for processing where we rely on consent.
Marketing Opt-Out: Opt out of marketing communications at any time by clicking the "unsubscribe" link in emails or contacting us directly.

To exercise these rights, please contact us using the information provided below.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. For more information about these rights and how to exercise them, please see our California Privacy Notice, which is incorporated into this Privacy Policy.

INTERNATIONAL DATA TRANSFERS

As a US-based company with international sourcing and potential global customers, your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers.

CHILDREN'S PRIVACY

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes through our website or other means.

CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Identity International Inc. dba åKrrush
Email: privacy@akrrush.com
Postal Address: Identity International, Inc. 9725 SE 36th St. Unit 112, Mercer Island, WA 98040

EFFECTIVE DATE

This Privacy Policy is effective as of Mar 20, 2025.